[00:00:28] Jay: Hi everyone. Welcome to The First Customer Podcast. My name's Jay Aigner. Today I am lucky enough to be joined by the founder and CEO of Asset Map H Adam Holt. I got it.

What's up buddy? 

[00:00:38] Adam: How you doing Jay? Good to see you.

[00:00:40] Jay: It's good to see you. It's good to see you on a bird's victory,

Monday. You know, we, still undefeated and, life is good in Philadelphia. Where are you based out of my friend.

[00:00:49] Adam: I am in Fishtown right now in Philadelphia. Yes, I am. Go Birds and Although people aren't chanting or riding in the streets, I think last night they were,

[00:00:56] Jay: Yeah. it was a shocking end yesterday and people were like, legitimately shell-shocked and they walked out. It was like nobody even knew what happened for a while, but there were some good celebrations. three and now will be undefeated for the rest of the season, I'm

sure Adam. me about, where you grew up

that have any impact on you being an entrepreneur?

Because you seem like one of the most put together entrepreneurs that I've met. where did that come from?

[00:01:23] Adam: I don't know why I look, I mean, you're not maybe talking to enough people, but thank you. I'll take it. No, I grew up, I, well, I grew up in New York. came here for high school, went to Lower Merion. By the way, if anybody's thinking about that, I did graduate before Kobe, so unfortunately I missed him. But I went to, went to Rutgers.

Came back to Philly, and you know, I went to work for the. Federal government, 'cause they gave me a job right outta school. And I realized after two years I could not do that. I needed to be an entrepreneur. I needed to, you know, have a true meritocracy man. And so I became a financial advisor. 'cause that's what you do when you wanna just start a business with no inventory.

You find another company wants to hire you, you know, and, you learn how to be a salesperson.

[00:02:01] Jay: Was anybody in your family entrepreneurs?

[00:02:04] Adam: I gotta say, yeah. I mean, look, my mom, I grew up with a single mom. She was a realtor. She became a realtor. I kind of think of that as a, also a core entrepreneurial job. just, you know, no stability, no certainty, and you just jump in and you just become a salesperson. So. Yeah, she built a very successful practice, you know, from nothing as a second career.

so yeah, I was, I could say that I love entrepreneurship, man. I don't think I could ever work for another person ever again.

[00:02:30] Jay: What about the people that say, yeah, but you work for your customers, or you work for the board, or for whatever.

[00:02:36] Adam: Yeah, I mean, I guess in a sense, I guess I work for the board right now. I still own mo most of the companies. So in a strange way they kind of work for me too. But,I think in the sense that just controlling my own destiny and working harder than anybody else when I know I could, and then.

Knowing how to stop and delegate. That's what I think the biggest thing I've learned from this. This is now my, I think fourth enterprise, fourth, I don't know, fourth or fifth. I'm constantly starting new projects and new businesses, and now I just find other people to run it, which is really the core of what I've learned after just so many scars and bruises.

Man, you gotta find the Who, not how. It's a very popular book from Dan Sullivan that somebody introduced me to, and I was like, that's exactly what I've been trying to figure out. So, yeah, that's the, but that's the journey of entrepreneurship. You're constantly learning, right.

[00:03:19] Jay: Yes. And what do you think anything rubbed off, from your mom on like the way that you run business or the way that you've acquired customers where you treat people or

anything kind of abaya osmosis.

[00:03:31] Adam: Yeah, I'm sure I'm probably very much like her. I, my whole shtick is that I really try to connect with people. Jay. That's my thing. I love people and I love meeting new people. I'm really open to new experiences like that. So I've always treated every new person like my friend that we just haven't met yet.

I think she did the same thing that kind of opened up doors, whether it was a cash person, the cashier at the front door, she too, and she didn't care. She talked to anybody. and I was really scared about that in the beginning, right? I was like, come on mom, stop that. You're gonna embarrass me. Just chill out.

You know? But then I saw how she did it in a way that was classy and got people to like laugh or smirk or be like, oh, or become like real friends in real life. Just from like a. Strange encounter. So yeah, she actually pulled me to Tony Robbins when I was 16. So I went through all his events. I think by the time I was 19, I had done every single event.

He did it. Yeah. I got, I learned a lot early from a coaching perspective that most of the stuff that stopped is her own mindset. This is kind of ridiculous fears that we have. In other words.

[00:04:27] Jay: I mean, okay, so first of all, yes, I can definitely attest that you have her ability to make people feel like you're best friends, very quickly. 'cause that's how I felt after. We talk for about two minutes.

Um, tell me about, I, I don't want to like. Talk about this for too long, but like, tell me about Tony Robbins as a teenager.

Going through that and like being able to like apply, like, I mean as somebody who's never done any of it, you know, I've kind of kept it, his arms linked and then like, you know, the guy jumping around and dancing and doing all the, you know, you know,

I do power in song. I'm just curious like, how did you. What did you actually take out of it though? It was like applicable and like actually made change in your life that wasn't just a bunch of like walking on hot coal and shit, which by the way,

I did have that guy on the podcast who, he started his own fire walking company who used to do the fire walking for, Tony, Rob and all his events.

Very

[00:05:16] Adam: Oh, no kidding. I probably know it's

Oh, very cool. Well, you know, look, when you're 16 years old, I was a rower at, in Lower Merion when this kinda all popped up. My mom comes home from a realtor presentation or a seminar she went to, I don't know if she was doing something. She's all fired up, just like you said, you know, jumping off the walls.

And, she says, listen, we're gonna, this webinar, this, I mean this seminar, listen to me webinar, we're gonna, this seminar back in 1991. I don't know, something like that. And, I'm like, I'm not doing that. I got races this weekend. I got practice on there. I'm not gonna, some seminar. She's like, yeah, it's four day seminar.

You're gonna learn to walk on hot colds. I'm like, that's kind of cool. I can tell my friends I walked on hot colds. Okay. So that was the attraction. That was the marketing hook for a 16-year-old, and I'm not gonna get burned. Yep. No, you're not gonna get burned. Like for Sirius. I'm not gonna get burned.

Yeah, you're not gonna get burned. Okay, great. Let's do it. so you do that the first day and you get this, it's a man, it's like the guys that everybody go on the field, on in, on Eagles game day, you know, they're like up and down. Like you get fired up. Like your body's covered in electrical energy.

And I don't, you can't burn or break anything in that moment, and you walk across those coals. But I think the real, it was an analogy, a metaphor. As you probably figured out for breaking through fears, what else is stopping you from achieving what you want? Right? So you kind of get this mindset that maybe your worldview is maybe just rooted in bullshit and not actual real stuff.

And what else is that stopping you? Fear of rejection, fear of failure, fear of success, fear of love, fear of connection. You can keep going, right? So the point is, at 16, getting that awareness and you're like, oh, it's all hallucination. The AI today? I mean, the question is, yeah, so what did I take from it?

I mean, it's not a pitch for Tony. it's a pitch for mindfulness and being aware, and what I learned was actually language of controlling my own behavior and how to focus, even though I, like, literally, everybody tells me I got a D and HDD and all these other D's and I, you know, my grades were good, but I was like, you know, I'm all over the place.

So it taught me how people communicate and focus and how to reframe things and how to change your mindset, man, that's what it was all about.

[00:07:13] Jay: Four days, change your life.

Sign up with, Adam.

[00:07:16] Adam: I did 20 days.

[00:07:17] Jay: Sign up with Adam's promo code for Tony

[00:07:20] Adam: Yeah, right. I don't have one. I don't. I should get one.

[00:07:22] Jay: of the screen.

[00:07:23] Adam: put, you asked the question, man. I 

[00:07:25] Jay: I did, I, it's my fault. I'll introduce you to Dave Albin. He's probably the one that,

uh, he walked over his Kohl's. all right. So what was the first business that you actually started

[00:07:36] Adam: The first business I started was. A website design company in 1996.

[00:07:43] Jay: Dreamweaver? Were you doing that sort of shit? What were you doing back then? What was

[00:07:46] Adam: I was doing straight up code, man. I'd write the html my stuff. Yeah, I was strong in graphics, so I was doing that while I was working for the federal government because I would do my job in like three hours and then I'd sitting there waiting for something else to do.

So since I had all these great computers to work on, figured I had to do something with my time. So I started designing websites and I used their awesome computers to do it. Thank you. Thank you. Thanks Uncle 

[00:08:07] Jay: you. Yeah, 

[00:08:08] Adam: I did my job. Okay. I checked off the thing, I did the project you gave me and then Yeah, that I couldn't, obviously I couldn't live in that environment much longer.

but the point was, is that, and certainly not get paid for it, but yeah, that was the first thing I did and that, you know, whatever did stuff here and there. Started brought my buddy in classic situation, Hey, best friend, what are you doing? You want, you have some extra time. Let's do it together.

[00:08:30] Jay: You know, and I don't know if anybody else feels this way, but sometimes when you start a business, 'cause you don't wanna be alone in it, you start with the people, you know, and then you realize that person's probably not the person to be in business with.

[00:08:39] Adam: So, you know, it's a lot of learning is to, the reasons why you get in the relationship is not why you should stay in it.

but you don't learn that it's for, you know, till 3, 4, 5 business deep because you know you wanna go with who you know, but. I, thankfully, I know that now.

[00:08:54] Jay: So how did you get.

[00:08:56] Adam: I went to a job fair. The guy next to me was like, I can't do this job anymore. You wanna go to a job fair with me? I said, yeah, sure, let's go. We went in Philadelphia Know if you know Philly, the old Adams Mark Hotel was a place where they would literally have job fairs all the time.

And so we went over there and I just really hit it off with these guys in finance. Said, I'll try that. And little did I know I was gonna become a life insurance salesman. They told me I was gonna be a financial planner. But, but they enabled a really entrepreneurial environment. So

[00:09:25] Jay: So you got, did you go to school for it? Do you get certified? Like what? how do you get, I mean, I was a, I, because I was so indecisive in my undergrad years, I did, environmental planning and design. Because I was afraid I'd be, I was gonna be an architect, but I was afraid I wouldn't get a job. So I went broader and I did another undergrad in. Business and finance.

[00:09:46] Adam: And then I did another minor insert program in satellite imagery. 'cause I was like, I am clear, you can hear my problems. Right. I and yeah. Did all that. So I didn't know what I was gonna do. 'cause I figured I could do anything. 

[00:10:01] Jay: I got that. I got that 

[00:10:02] Adam: what's weird? yeah. Well, you know what's weird about it?

So at the end of the day, if you look at asset map, the current company, that's the biggest one I have it. It's actually a mashup of finance. Satellite imagery art, and Tony Robbins. How about that? It is like the wackiest mashup of softwares that 

[00:10:22] Jay: Well, let's talk about that. What does that mean?what? how is it

those things? 

[00:10:26] Adam: So what I learned in financial advice is that the biggest challenge is actually getting the information about somebody together in one place where you can look at it and then somehow communicating it back to the client who doesn't know what the heck's going on.

So I figured, like most things, I gotta draw it. I gotta draw out the relationship between what you don't know, with what you do know. And if I could create a drawing of your financial life, all the people and businesses involved in your life iconically like there's, there they are all the people. Here's all your assets.

Who controls what? She controls this, he controls this. Here's all your income sources, here's your insurance policies, here's your debts. What is it? Where is it? What's it worth? What's the tax wrapper? And I could do that all visually. Then all of a sudden I created a treasure map. That treasure map was fully bespoke to any individual regardless of complexity.

'cause that created a standard like an x-ray. You look every time you come in, x-ray, x-ray, x-ray, and if you get good enough at reading x-rays, what happens? You know where to say, Hey look, this is broken, this could be better. This is great. Let's do more of this. And now all of a sudden I change the conversation from a sales job to a teaching job.

And as a teacher, I gain more credibility. And when I started using this in the field with my clients, I tripled my revenue and then I tripled it again. Then I tripled it again three years in a row to the point where I was like, wait a minute, this thing is actually scalable. And other people saw it. And that's kind of how it, that's how it blew up.

Because where I think there's innovation opportunity, Jay, is when people look at the problem differently and actually try to say, what is the real issue here? And can I do something completely different? No spreadsheets, no pie charts. Can I do something completely different to get people engaged? And that's what happened with asap.

They just hadn't seen their life this way and empowered them to take action.

[00:12:14] Jay: We talked about this a little bit, maybe. Can't remember. Think so.

[00:12:17] Adam: Okay. Wasn't that.

[00:12:19] Jay: there probably wasn't that more, lots of service based companies, or go outta business or just become shitty service businesses when they go to build a product. Right. So how did you, 'cause a lot of times they'll fund. The product from the services company, right?

So like they're using revenue

build this product 'cause they think that they've seen the problem enough that they can solve it and they can pay to build this thing and then they can do the SaaS model and then, you know, sky's the limit, right? I've seen that time and time again, especially in the dev agency space a little more.

'cause they have developers that do stuff all day.

Um, so my question is, how did you balance creating a pro a product, which is like a whole separate thing and manage the day to day? Is it just hiring good people and 'em do their, what they're supposed to be doing? Like, and you mentioned you have a million different things going on at a given

time, but it's more around how do you focus on each of the individual things so that the plates didn't stop spinning and that you could actually spin up this new one, which is your asset map platform.

[00:13:17] Adam: Well, I look, if I told you what actually happened versus I told you what I should have done is two different answers. Right? 

[00:13:21] Jay: I would love to hear both. Let's hear both. That's What I would 

[00:13:24] Adam: What?

[00:13:24] Jay: let's go. I mean this is where, this is all free for everyone. This is, you go to the website. Now you download the, the ebook and then we solve your problems for you. That's what happens. No,

just tell. 

[00:13:34] Adam: I guess you're right. No, that's totally fine. Look,I love doing this and I learned a lot from mentors, so it's always right to pay it forward. So in the early days of my financial services business. I was able to take the money from my service business to pay for the development because I was turning it into real revenue for my service business.

Once it scaled and I had other people, customers that were paying me a fraction of what I was making on my own, but just I figured I'd scale it. Like, for example, the first 20 people on stage. I was on stage, I showed it to them and they're like, yeah, we have the same problem. Can we use it? I'm like, okay, fine.

A thousand dollars. You think that's a reasonable price per year? I mean, I was making nothing off of it except my own, so I figured I'd just cover my costs a thousand bucks and I kept that price there for the first 500 people. So, and I was like, wow, this is so cool. Next thing you know, you gotta support that.

And I had to add a product manager. I had to add a CTO. I brought the entire, I did do a small raise after that, to re repatriate the entire company, develop development team. So I'm all us now. some 50 people even Dev. 'cause that was important to me to have it local and kind of invest locally, if you will.

and also have, be close to them. I don't want to have to try to translate what I wanted to anybody anymore, especially if I was gonna pay for it. But I burned a boatload of money, dude, and it was if I didn't have the service business still doing well. number, there's two problems. Jay. One, I was way too early.

My original IP goes back to 2002. That's 20 some years ago. I was just. It was a great idea, but the market wasn't there. So even if I had the product, I didn't have product market fit,

I had finance from my other business that was supporting the whole damn thing. It was just a staying game, like, can you stay in the business long enough?

Even today, there's, people are discovering as they're like, oh, this is what I've always wanted. I'm like, we've been around for 10 years. How do you, where have you been? Like, my customer is not paying attention to this problem because they don't, they think they got it all figured out and making good money.

Like why change? What do you gotta change? So.

The irony for me is I had to spend an enormous amount of money learning what I didn't have on the team and. Learning to trust people, which I didn't always do. I was like, I need to control everything. And that's, these are fallacies I think that we come up with.

There's some things we need to control as a visionary, but I learned something from the EOS system. I don't know if you use traction. it's coming up more and more with advisors, not advisors, with entrepreneurs trying to figure out a way to run their business. EOS is a good one, Pinnacle's another.

That effectively gives you a framework for managing people and meetings and vision and so forth, which I think is a critical because. All of us don't have a mentor or a boss telling, Hey, follow this process. It works. You're literally reinventing everything. and that's very dangerous, for a company that.

Could have a great idea, a great product, great execution, and then shit marketing or shit operations, and then this. So the biggest thing I took away from EEO S was to have an integrator and a visionary. So I found that 10 years ago, I found my integrator. He runs, he has run every single one of my companies.

He's now the president of Asset Map. and I trust him implicitly, and he puts up with me as like his work spouse. But I have vision, authority, and ultimate, you know, control. But I trust him to just take action. It's really important. Just like, you know, just like a spouse, right? Like, know what you're good at, know what you're, and know what you're not good at, and make sure you put yourself, put the right people around you.

[00:16:53] Jay: have you had bad people?

[00:16:56] Adam: Bad actors.

[00:16:57] Jay: Have you had bad people? Have you had people that didn't work out and like, cause

problems way 

[00:17:01] Adam: think we have bad 

[00:17:02] Jay: lucky? 

[00:17:03] Adam: No. I look, I think in, if I would, I'd be. Ignorant to say I wasn't lucky. I mean, we have, we joke that we put the cult and culture at our firm because we focus on two things, which is, one, everybody's gotta be nice to each other. And two, we gotta support what each of us really cares about in our personal lives.

And for most of us, it's family. So we have a family like edict, which is no matter what happens in your life, in your family, you're there. I want you present. We'll cover you and you just understand that like, there's gonna be times where someone's gonna be like, I can't make it. You got me, I got you.

Same team. That's a, one of our values is same team. If you were over played ball or any kinda sport, it's like, don't fight over the ball. I got you. go along. I'll get you, you know, I'll find you. So the point is that's been really critical for me personally and I try to indoctrinate everybody on that one.

But yes, have we had bad people? We've had bad fits. And that's the key. I think a lot of people don't know. What their ideal customer persona is relative to what is their ideal partner persona and do you value the same things? And how do you know they just interviewed grade and they've got the pedigree and they got a good designation, like, that's good enough.

Hire the goal, hire the fool. You know, like, and then you find out that they actually don't have any communication skills, or they don't believe in integrity, or they take advantage of working from home. Or you find out these things that. You know, just like in dating, you find out like three months in, you're like, what?

I can't put up with this. And 

[00:18:30] Jay: guys, how do,

how have you tried to get ahead of that now? Like what, how do, how have you guys vetted talent any differently over the years or it's

just a vibe check? Like what I don't, I mean, personally, I feel like it's, it is, I feel like people are really good at, I don't wanna say hiding their true colors, but like, people know how to interview and they know how to, they know how to, assimilate and then they hit a roadblock.

That's where I found.

[00:18:50] Adam: I did an interview the other day. we love this guy. I swear he, he was, he literally had a teleprompter and GPT like aligned alive, like that's how sophisticated he was. I was asking a question. He was giving it back to me in my language that's in public domain. I'm like, damn, this guy knows his stuff.

But he, you know what I figured out? He said there was no likes. Ums, you knows. He was, I mean, unless he was a professional speaker, I was like, this is too good to be true. Now granted, I applaud him on his like skill. He thought enough to put himself in the best light, but I didn't get a feel for who the character was.

And so as a result, I couldn't move him forward. 'cause there were other people that I just believed that had like a soul. I was like, all right, I could go to get beer with this person, this other guy, if he doesn't have a GPT there, is he gonna be able to talk? So I think in a sense, depending upon the role that you're looking for.

I, I've always relied on other humans. Look, you buy something on Amazon, you're probably gonna read the reviews these days.

[00:19:45] Jay: and I asked them straight up,

How do you do that?

Just like LinkedIn Yeah, you use LinkedIn. I have an enormous network now, so I've been able to, I can, you know, I you're a big deal. You're No, but you have, what else can you do? Like, the reality is that you got a network. Like if it's a, I mean, I'm not interviewing somebody who's working kind of in, in here in my firm, but if I'm hiring up here, you better be sure.

[00:20:08] Adam: I'm gonna call three people that they didn't expect me to call and say like, what's the skinny? And if they got something to say, I wanna know it. 

[00:20:15] Jay: I like that. 

[00:20:15] Adam: my review system. So what else are you gonna do? Everything else is packaged and produced, you know what I'm saying? Like you might think that's a fake background, but that's real.

But you would never, like, you would say like, ah, he's just trying to front like maybe. Yeah, I don't know. So the point is you just don't know what's real today. You gotta get to the 

[00:20:34] Jay: like that.I like the

reaching out to people. They're not expecting. This

is a real background, by the way. That is. 

[00:20:38] Adam: know. Well, I thought there was a flame thrower.

[00:20:43] Jay: some days I wish it was, but no, that's my big,

[00:20:46] Adam: It's very organized, Jay.

[00:20:47] Jay: is the, it is very, it's the, this is the telescope house. The people in this neighborhood, they're like, oh, you live at the telescope house. 'cause it's usually

outside my front lawn, 

[00:20:55] Adam: They're not worried about your reality television production,

life on.

[00:20:59] Jay: they're good. they're good.

They're all good. if you had to start asset map over tomorrow, knowing what, you know, square zero, what's the first thing you do tomorrow when you wake up?

[00:21:11] Adam: Oh my gosh. that's a good question. If I don't know that it works, I would, if I've got an idea, I would go to someone, say, would you buy this if I made it? I would basically pre-sell the whole damn thing. 'cause I would need validation. Everything's gonna be based on it. Your effort, your time, your capital, someone else's money.

By the way, other people's money. OPM, if you're gonna get investors, maybe your family's gonna be backing you for the next X years and they're gonna be going on credit card debt to do it, and they're trusting you. You better check that somebody wants to buy this product. And I think we tend to come to the market with an idea.

Unless you're customer number one, which I was solving the problem for myself, so I didn't care if anybody else had the problem.

I just like, I have the problem. I don't know why you don't have the problem because you don't know any better, but okay, fine. So it wasn't until I got the validation that it actually worked before I was even comfortable taking people's money because, so that would be the first thing, whatever I was doing, whether it was acid map or something else, I would prototype that thing and I would get that out to people and say like.

Would you buy this? Would this help you? How would it help you specifically? Would you pay for it? What would you pay for it? And I try to understand the economics because, you know, if you asked me like Adam, was I a good business owner in the beginning no, because I just burned millions of my own dollars that I had made that I can never get back.

Now I'm invested. Like, I'm like seriously invested, my family's invested and I, and you know, I gave up like all my salary for like 20 years to do this project that was, whoops. so it's a big, You put a lot on the line.

[00:22:42] Jay: Now see, but just a, they always kind of say, you know, even if you ask people.

If something you don't really know unless they give you your, their credit card. Right. It's like, how do you really know that? Like somebody's not just being nice to you and saying, yeah, that's a great idea. And of course I'd pay for that.

I'd pay nine, nine bucks a month or whatever. And then you go, cool, let me gimme your payment information 'cause we're gonna charge you for the first month. Then they go, just kidding. I wasn't being serious. Like, how do you deal with that?

[00:23:09] Adam: Well look, I mean, obviously your network may be small, right? If you're solving the problem for yourself, like you, like me, you cut lawns and you like found, you figured out a new way to mow or a new strategy or a new process for billing or something like that, like. You gotta test it out on yourself.

Get the num, get the numbers, the metrics. People want data today. They don't want anecdote. And so if you, but the problem is that we all need validation to kind of take the plunge as an entrepreneur sometimes, you 

[00:23:35] Jay: Mm-hmm. 

[00:23:36] Adam: We just got enough capital that we can like wing it and try to fix it. I think that was the first thing was basically is number one, does this idea actually have any potential traction?

Number two is, do I have the right people? Do I have the financing to actually make it happen? Do I have to give away a piece of the company to get somebody invested? I, there were plenty of times when I gave away interest in the company 'cause I didn't have cash. Said, okay, I'll give you a 2%, 5%. You gotta gimme your work for on the weekends and like, you know what works.

That doesn't work. Okay. Never expect anybody to do something for a piece of something that's not worth something yet. Like, they're not gonna do it unless they're passionate and a founder and have real stake in the game, or they're doing that work anyway during the day. I just, I found that you have to pay people cash,

[00:24:20] Jay: 

[00:24:20] Adam: and then give them an upside of equity at when it wins so that they don't scuttle it and act like an idiot.

But, so everyone in my company has equity, everyone. Like, that's pretty rare in a small company, like we are. So 15% of the companies owned by the employees. and I don't know always whether that works out perfectly, right? I don't know if people are thinking best interest of the company all the time because it's hard to understand what the value of those equity things are.

But they do understand cash and cash is distraction, right? if you're not getting paid and you gotta go out and get another job to keep the lights on, then you're basically working part-time as a hobby. and I don't know that works. I've never seen it work really well. How about that?

[00:24:58] Jay: I like

[00:24:58] Adam: So it's an all in, like, you, you kind of just gotta decide is this what I'm doing or I'm not doing?

Like, it's gotta, you gotta basically burn the boats, man. Like, I think if you're like, committed to something actually being life changing, yeah. You gotta burn the boats. Say we're going 

[00:25:15] Jay: The 

[00:25:15] Adam: into boats. You know what I'm talking about. Right.

[00:25:17] Jay: I know what you're talking about

[00:25:18] Adam: All right, good.

[00:25:19] Jay: I mean, I remember, I forget where I even learned that. But isn't it the Romans or something? Or was it No. Who was it to burn the boats?

[00:25:25] Adam: I wanna say we're gonna say the wrong thing 'cause we don't have a fact checker, 

[00:25:28] Jay: Yeah, we don't. 

[00:25:28] Adam: it was like Cortez or something. Like some, someone who went into South America and basically said, we're gonna burn the 

[00:25:33] Jay: Uh, I think you're right. I think 

[00:25:34] Adam: enemies, boats. I dunno that they had any enemies, 

[00:25:37] Jay: I don't know. I don't even remember where. I think I, I think it was the Explorers podcast. I think I actually heard that on

there. 

[00:25:42] Adam: Where you.

[00:25:43] Jay: it's a great podcast, by the way. and I don't listen to podcasts. I just make lots of them. all right, so, I, we're gonna be best friends, going

forward, and,I want to have you on again to talk about some other things, specifically, Richard Branson type stuff. we're at the end today. let's end it there. I have one more question for you. Non-business related, anything entrepreneurial, related, just Adam being Adam, if you could do anything on earth and he knew you wouldn't fail, what would it be?

[00:26:12] Adam: I know I wouldn't fail.

[00:26:13] Jay: That's like asking me like, what do you mean I'd walk across hot coals?

I mean, sounds like you've already

[00:26:19] Adam: I know I won't fail.

[00:26:20] Jay: it all. You've done it all.

[00:26:22] Adam: It's an interesting question. what can I 

[00:26:24] Jay: why I asked it. 'cause I thought it was interesting.

[00:26:27] Adam: I think I would learn to fly a helicopter.

[00:26:29] Jay: Okay. I could see that now I agree with that, with not failing. 'cause I

do pilot stuff now.

[00:26:35] Adam: Oh, you do.

[00:26:36] Jay: yeah, I get my pilot's license, but I would never get in a helicopter. 

It's 

[00:26:41] Adam: I only 'cause I have kids and I'm like, I don't think I wanna take the risk for them. Should have done it before. Shoulda would've

[00:26:48] Jay: Should have. Well, whatever. You'll be the, you're, I mean,

you're, youyou can't fail. So you're a helicopter pilot in this scenario. Good for you. You did it. Good job. and your kids are fine. Everybody's happy. helicopter. Good. That's a good point. I mean, maybe you

have some sort of parachute, but, all right.

Adam, you are fantastic. I love your energy and I think that people can learn a lot of things from you, and I'm probably one of those people. let's stay in touch. thank you for being on. Good luck with everything. We're gonna, go off and, be pals after this. And then if you need anything else, just let me know.

We're gonna, we're gonna be following you though, okay, buddy. Thank

you for being on. I'll see you buddy. See you. 

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